Who Do You Blog For?

f1While this blog post is a review, I wanted to start off by discussing something that I’ve been struggling with recently and something I felt was relevant to incorporate within this. One question I find myself asking at the moment is, who do I blog for? Am I writing and photographing things I want to show the world, or alternatively, am I creating what I think other people will want to see? It’s a question that I think, as an influencer is really important to draw attention to. While my Instagram is a place that allows me to give people an insight into my life, I have always wanted my blog to remain a platform that I can express myself and show people who I am. With this in mind, this whole, ‘who am I blogging for’ subject is one that’s been playing on my mind recently.

Truth be told, and while I don’t want to admit it, when buying outfits, uploading content, and even writing blog posts, recently, I have been prioritising what I think other people will want to see and what will be received well by others above my personal thoughts and feelings. It wasn’t until the other night when I was wide awake at 2pm with a failed attempt of getting to sleep after a chaotic Sex and the City marathon that I really started questioning why I have become a people pleaser. In the past, I have never really been a people pleaser and I’ve never been the type of person that would do something if I didn’t really want to so, why this has kicked in now, I have no idea. That then got me thinking, whether the pressure of social media has ‘broke’ me – I mean that metaphorically speaking of course. If I’ve been more mindful about what other people want, instead of what I want to publish, can I call myself authentic? Wow, I feel like I’m in a therapy session – this shit just got deep.

f2f8With all of this in mind – one thing that’s definitely not given into the pressure is who I choose to work with. If I don’t like something, I don’t see any desire in incorporating it onto my social or sharing it with other people. Regardless of the pay cheque, I only work with brands that I do truly like. This isn’t to say that I judge other influencers who choose to work with brands they don’t necessarily love – at the end of the day we all need to pay our bills. If this hasn’t faltered, why am I caring so much about what other people think when it comes to my captions, what I’m wearing and what topics I’m discussing? I came to the conclusion, after giving myself a brutal talking to, that from now on, the only thing I’m going to ask myself before hitting the publish button (on any platform) is, ‘do I like this?’. After all, people are following me for me – I would like to think anyway.

When I got the opportunity to work with Fragrance Direct, I knew instantly it was a good route to go down as not only is it a right fit for my blog, but I can remain true to myself when advertising their products. Anything I review on my blog, I genuinely use myself. Working with such an on-trend beauty company that house so many different brands gives me the chance to try products I haven’t ever tried before – definitely one of the positives of being a blogger.

f3 f7 The new Marc Jacobs Daisy Twinkle and Marc Jacobs Daisy Twinkle Eau So Fresh are the brand new additions to the Marc Jacobs Daisy collection. If you like a vibrant, fruity and summer-fresh fragrance then let me tell you, these two are for you. While I haven’t deviated from my Alien perfume since the age of sixteen, trying these has been a nice change and I would say that they are both the perfect day fragrance.

f5 f4When it comes to make up, I am always open to experimenting and testing new brands and products. While I never only wear one foundation and find myself mixing a few different ones, I have been desperately seeking to find that one foundation that reigns over the rest and doesn’t need that additional coverage that concealer provides. Well, this little threesome from Guerlain has been a dream and pretty much been the answer to all of the above.

Instead of a luminous primer, I wanted to give the Guerlain Lingerie de Eau BB Cream a try. For those of you, that want that base with extra coverage underneath your foundation, but want to avoid a matte finish then this is for you. I then applied the Guerlain Parure Gold Fluid Foundation – something I have been wanting to have a play with for so long. To put it simply, if you like a luminous, luxurious foundation that offers coverage but without looking ‘caked’ on, I found this to be perfect. The last step, and an alternative to my usual concealer, I applied the Guerlain Precious Light Rejuvenating Illuminator (01 Light). Because this was a few shades lighter than the foundation, it definitely gave that sun-kissed glow that I always desire when it comes to my make up.

*Post in collaboration with Fragrance Direct*

About Hannah Whiting

Self-confessed perfectionist. Fashion enthusiast. One day I will live in New York.

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