Why Creating a Blogger Media Kit Is So Important

r1As much as I love blogging, I think what a lot of people seem to forget – and I am sometimes guilty of this myself – is that it is a full-time job. Like with any job, being organised is a must if you want to pursue it as a career. With this in mind my loves, I wanted to publish a post focusing on, as a blogger, how important it is to create a blogger media kit. It wasn’t until a few years ago that even knew what a blogger media kit was, and thanks to a fellow blogger, I gained a revolutionary piece of knowledge (thank you, you Queen) that now I wouldn’t know how to even function without. While I have very recently gone freelance with my blog, it is more useful than ever to implement my media kit when being approached by brands and show them what it is I can offer them.

What is a media kit I hear you ask? Okay, let’s break it down. When a brand, or a client contacts you, they will usually offer you gifting in exchange for advertisement across your social channels. If you are lucky, they will begin the conversation immediately by asking you what your rates are. Instead of responding to every single email with pretty much the same message, this is where having a blogger media kit can be a complete doll. Within this, you want to tell people who you are, what you do, what your blog entails, who your audience is, all of your demographics and of course, your collaboration opportunities. It sounds like a lot, but when it’s all typed out in front of you, it’s not too overwhelming – promise.

Why do you need to create a blogger media kit?
With how dominating social media is now and how many influencers you have to compete with on a daily basis, responding to a client within an email will simply no longer cut it. You want to stand out from other people and look as professional as you can. After all, if you were to go for an interview, you wouldn’t be the only one fighting for the job would you? At least – I seriously hope not. Think of your media kit as your resume, and an opportunity to give the brand some insight into who you are, what your blog entails and more importantly, why they should work with you. By laying all of your information out visually, it gives the client an easy way to imagine how their collaboration will run alongside all of this. It will also allow them to contemplate in further detail, whether you are an ideal fit for the brand. What’s not to love?


What do you need to include in your blogger media kit?
While all media kits are going to be different dependant on the person, below is some information that should definitely be included:

  • Your blogs name
  • Your blogs URL
  • Your blogs logo
  • Your name
  • Your photo
  • Contact information – usually an email address will suffice
  • A short bio summarising who you are – the quirkier the better
  • A bio summarising what your blog is and the purpose of it (for example who does it target and what sort of content: lifestyle/beauty/fashion)
  • Blog analytics – age/gender demographics, page views per month, bounce rate, unique users
  • Instagram insights – age/gender/ locations demographics, average reach/impressions/views per week
  • Precise list of all of the different collaboration opportunities you can offer – rates attached accordingly
  • Brands you have worked with in the past (optional)


How to create a blogger media kit:
After lots of research and scrolling through an endless amount of Google pages, there really wasn’t too much help in regards to media kits that was until, I came across somebody who had advised Pic Monkey. Pic Monkey is like a much easier, more human (sorry couldn’t resist) version of Photoshop. If any of you, like myself, find Photoshop like a club you just can’t seem to get into and one you have grown to despise – this is for you. To get started, all you need to do is click the ‘design’ – ‘blank canvas’ option. There are a huge selection of sizes for your document but after testing a variety of them, I found the  ‘Instagram Post’ one to be the best. If you have a little play around with it, it gives you the ability to be as creative as you want – boarders, boxes, a million different types of text – knock yourself out. When saving the document, I always save mine as a PNG file and then email it to myself. It’s super similar to a PDF document and I have this in my favourites on my photo albums so I can also easily access it on my phone.

While this is quite different than my usual posts, I thought some of you, like me, may find this useful. If we can all help our fellow Queens, huns, babes, angels, honeys – why not?


About Hannah Whiting

Self-confessed perfectionist. Fashion enthusiast. One day I will live in New York.

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